https://community.toasttab.com/t5/restaurant-operations/ideas-on-how-to-incentivize-the-right-behavior-for-bogo-gift/m-p/17685#M7378 <P>Hi All,</P><P>For the last couple holiday seasons, we've run a BOGO gift card promotion. Essentially spend $50 or more on gift cards and get a bonus gift card for the purchaser.&nbsp; This year we've started tracking eGiftcard purchases and have discovered that almost half of our GC purchases are regulars who see this as a way to get free money.&nbsp;<BR /><BR />Our intention for this promotion is to bring in two tables - one for the recipient and another for the purchaser. Using Toast's giftcard solution, welcome ideas on how to incentive the right behavior here.&nbsp;<BR /><BR />We run a hybrid retail store/restaurant - so for physical GCs we write "Dine-in only" on the bonus GC to ensure it's used for our higher margin restaurant. But unable to enforce this w/ eGiftcards as they can be used via our online store. We are looking into the voucher feature which I know can be restricted to specific menu groups.<BR /><BR />Thanks!<BR /><BR /><BR /></P> Mon, 22 Dec 2025 19:57:58 GMT bottletheory 2025-12-22T19:57:58Z https://community.toasttab.com/t5/restaurant-operations/ideas-on-how-to-incentivize-the-right-behavior-for-bogo-gift/m-p/17685#M7378 <P>Hi All,</P><P>For the last couple holiday seasons, we've run a BOGO gift card promotion. Essentially spend $50 or more on gift cards and get a bonus gift card for the purchaser.&nbsp; This year we've started tracking eGiftcard purchases and have discovered that almost half of our GC purchases are regulars who see this as a way to get free money.&nbsp;<BR /><BR />Our intention for this promotion is to bring in two tables - one for the recipient and another for the purchaser. Using Toast's giftcard solution, welcome ideas on how to incentive the right behavior here.&nbsp;<BR /><BR />We run a hybrid retail store/restaurant - so for physical GCs we write "Dine-in only" on the bonus GC to ensure it's used for our higher margin restaurant. But unable to enforce this w/ eGiftcards as they can be used via our online store. We are looking into the voucher feature which I know can be restricted to specific menu groups.<BR /><BR />Thanks!<BR /><BR /><BR /></P> Mon, 22 Dec 2025 19:57:58 GMT https://community.toasttab.com/t5/restaurant-operations/ideas-on-how-to-incentivize-the-right-behavior-for-bogo-gift/m-p/17685#M7378 bottletheory 2025-12-22T19:57:58Z https://community.toasttab.com/t5/restaurant-operations/ideas-on-how-to-incentivize-the-right-behavior-for-bogo-gift/m-p/17702#M7383 <P>So the way to do this would be buy a gift card get a free voucher. And the voucher is set to the value you want and you can restrict usage.</P><P>KEEP IN MIND WHEN CREATING GIFT CARD PROMO's. Gift card balances are Liabilities that cannot expire for nine years from last use and generally when selling a business you are responsible for paying to whomever buys. Vouchers, or promotional cash are allowed to be restricted, have no cash value and can expire</P> Sat, 27 Dec 2025 11:36:31 GMT https://community.toasttab.com/t5/restaurant-operations/ideas-on-how-to-incentivize-the-right-behavior-for-bogo-gift/m-p/17702#M7383 josh212 2025-12-27T11:36:31Z