topic Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering Pro in Restaurant Operations

Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering Pro

vendetta — Mon, 16 Mar 2026 00:40:21 GMT

Hello!

I've spent the last month and a couple google ads meetings with their GTM tracking team trying to figure out how to track purchase conversions from my google ads and Ive had little success.I'm using Online Ordering Pro, I have both a google tag manager tag GTM, and a google analytics tag. I am NOT using the google ads through toast advertising and I cannot express how uninterested I am in going 15% of my adspend in perpetuity to capture this information.

with the help of the google tracking team I've setup javascript trackers through GTM.

I've also tried to separately track them with my google analytics tag.

neither of these tags have been able to capture a purchase event, and my GTM tag is unable to capture the 'subtotal' from the /confim page.

has anybody been able to set this up properly to get an accurate return on ad spend?

I've been running in circles talking to support and the google team and neither of them have been able to help me, I feel like this should be basic, but for some reason I seem to be the first person in the history of the earth to try to get purchase conversions tracked properly.

toast just tells me to put the conversion trackers in there, which they are already there, and google just gets me to setup a useless 30 minute meeting with their tag team that just says "sorry it isn't working lets setup another meeting to keep trying"

Please help me Obi-Wan

thanks,

Arash

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

A23 — Thu, 26 Mar 2026 14:23:36 GMT

I'm in the same boat. Any updates on this?

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

jchris91739 — Thu, 26 Mar 2026 20:06:26 GMT

I'm also trying to do the same thing. I'd like to run Google Ads and get conversion tracking from Toast online ordering. I do see that they recently added the ability to embed Google Tag Manager containers within online ordering, so I'm planning to experiment with that - but not sure if it will lead to the ability to have conversion tracking.

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

vendetta — Thu, 26 Mar 2026 23:32:11 GMT

So this is where I left off with Google, after my last meeting they found some problems with the toast online ordering, I sent this information to Toast Support and I'm waiting to hear back.

Google: "Hi Team,

Thank you for your time on the recent troubleshooting session.

Following our review and testing, we identified a few issues that are currently preventing your Google Ads conversion tracking from working correctly. Please share the below details with your web development team (Toast support) for further investigation and resolution.

1. Content Security Policy (CSP) Blocking Google Tags
We observed that Google Tag Manager and related Google tags are being blocked due to Content Security Policy restrictions.

Additionally, the following errors were observed in the browser console:

https://www.googletagmanager.com/debug/badge.css' violates the following Content Security Policy directive:
"style-src-elem 'unsafe-inline' https://d28f3w0x9i80nq.cloudfront.net/ https://unpkg.com https://fonts.googleapis.com https://use.typekit.net https://p.typekit.net https://cdn.userway.org/ https://api.userway.org/". The action has been blocked.
confirm:1 Loading the stylesheet 'https://www.googletagmanager.com/debug/badge.css' violates the following Content Security Policy directive:
"style-src-elem 'unsafe-inline' https://d28f3w0x9i80nq.cloudfront.net/ https://unpkg.com https://fonts.googleapis.com https://use.typekit.net https://p.typekit.net https://cdn.userway.org/ https://api.userway.org/". The action has been blocked.

Action required:
Please review and update the CSP configuration to allow Google Tag Manager resources. You can refer to the following guide for implementation:
https://developers.google.com/tag-platform/security/guides/csp

2. Consent Mode / User Consent Set to Denied
We observed that the website does not display a consent banner, and user consent is currently set to “denied” by default. This prevents tracking from firing, including conversions.

Action required:

Implement a compliant cookie consent banner
Ensure user consent is properly captured and passed to Google Tag Manager
Review default consent settings

3. Conversion Not Firing on Initial Page Load
During testing, the conversion event did not trigger when the order confirmation page initially loaded. It only fired after a manual page refresh.

Action required:

Ensure the conversion tag fires on the initial load of the confirmation page
Verify trigger configuration (Page View / Window Loaded)
Confirm required data is available at page load

4. General GTM Functionality Impacted
Although tags and variables have been implemented, external restrictions (CSP and consent settings) are preventing them from functioning as expected.

Once these items are reviewed and addressed, we can proceed with further validation."

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

Rob — Fri, 27 Mar 2026 19:29:21 GMT

If you need help with this support case, feel free to let me know as well!

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

jchris91739 — Fri, 27 Mar 2026 19:38:35 GMT

Thanks for sharing. Notably, our online ordering does have a consent banner handled by Toast. Perhaps this might be geography / region specific (we're in Southern California, USA)

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

jchris91739 — Fri, 27 Mar 2026 19:39:07 GMT

We would love any how-to or guidance for getting conversion tracking from Toast online ordering into Google Ads using Google Tag Manager...

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

vendetta — Fri, 27 Mar 2026 23:07:40 GMT

I did notice one as well at one point. I have noticed that some things do trigger the tags on some pages, but my main block is capturing the subtotal data as well as some kind of invoice id on the confirm page. Also in So Cal

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

jchris91739 — Fri, 27 Mar 2026 23:10:04 GMT

Other than loading your Google Tag Manager container ID into the Toast online ordering settings, may I ask what you did on the GTM side?

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

vendetta — Fri, 27 Mar 2026 23:33:49 GMT

yea ill have to dig into my configurations to give you the details which I cant do right at the moment.

I mostly barked at the ai in the google ads sidebar until it helped me setup tags, triggers and variables to use in the google tag manager and then tried to verify with their tag preview feature. I think I got about 80% of the way there and then got exhausted and setup 4 meetings with the "google tracking team" through my "google ads advisor".

to give you a high level overview Ill share some screenshots:

the user defined variables are javascript snippets to try to capture the subtotal & unique id from the page

above are triggers that fire based on a specific page load

some of the tags above are redundant, this part confused me, I can share these configurations later if needed but ill have to edit out some private info

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

vendetta — Thu, 23 Apr 2026 00:21:20 GMT

To anyone curious I've hit a deadend on this, I'm going to give toast a month to fix this on their end by my contracted with toast should be ending soon so I'll be looking at what else is on the market, because this should be barebones functionality for a modern pos with online ordering.

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

jchris91739 — Thu, 23 Apr 2026 18:12:09 GMT

Toast sells a product (Toast Advertising) in which they claim to be able to directly measure the ROAS from Google Ads campaigns... so clearly they have a way to measure conversions. Presumably they would tell Toast Advertising customers to start using Google Tag Manager and then ad tags on the customer's behalf.

Perhaps @josh212 ? Can we convince Toast to share the how-to (which they must have) with the rest of us?

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

Rob — Thu, 23 Apr 2026 19:14:17 GMT

Thanks for continuing to update this thread. I received an update that the consent banners were fixed; however, it seems like that is only part of the problem. I see a red flag has been created, and I relayed this to our product team to hopefully gain more insight, but I believe the red flag will be our best option to find out more here!

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

jchris91739 — Thu, 23 Apr 2026 20:07:00 GMT

Hi Robert, thanks for your response. Just a point of clarification, I don't think the consent banner missing is the issue, but rather Toast added the ability to added Google Tag Manager containers to online ordering (good) but there doesn't seem to be any documentation or how-to available (bad) that tells merchants how to enable conversion tracking. Toast has access to conversion data (presumably implemented through Google Tag Manager), we just want the documentation so we can do the same for our own Google Ads. Thank you

Re: Tracking Purchase Conversions from Google Ads in GTM or Google Analytics through Online Ordering

vendetta — Mon, 04 May 2026 02:45:31 GMT

Part of the issue is the consent banner and California regulations on user data (which I love as a private citizen), but I also learned that google analytics is better integrated into toast, and also can "fight" with google tag manager if both are installed.

I removed my google tag and fixed an issue with my google analytics tag, some data is flowing through but I'm still not seeing purchases or any actually important information that google can use to track conversion value.

the saga continues...