What’s your Thanksgiving Eve strategy?

jenni — Wed, 19 Nov 2025 23:00:00 GMT

Hey everyone 👋

Did you know that the night before Thanksgiving, yep, Thanksgiving Eve, isn’t just any Wednesday? According to these insights, restaurants and bars see a 17% bump in transaction count, 10% higher average spend, 79% surge in alcohol sales, and a whopping 256% jump in hard seltzer sales compared to a typical Wednesday.

So, if you’re wondering whether to gear up, tweak the menu, or staff a little heavier… the answer is yes.

Here are a couple of quick wins we love from the data:

Consider a streamlined holiday-menu for the night – fewer choices, faster turn, less kitchen stress.
Stock up on the high-selling drinks (especially seltzers) and make sure your team is trained on how to serve safely
Promo your catering and take-out options too – catering sales saw a 33% jump that night.

What’s your plan this Thanksgiving Eve? Are you leaning into a big shift, running something smooth and calm, or maybe even taking the night off? We’d love to hear what you’re doing 👂

topic What’s your Thanksgiving Eve strategy? in Industry Trends

What’s your Thanksgiving Eve strategy?