topic Social Media vs. Email Marketing - Is Tik Tok a must? in Industry Trends

Social Media vs. Email Marketing - Is Tik Tok a must?

AlyssaLeeMeiMei — Tue, 05 Sep 2023 16:35:35 GMT

We've put the majority of our marketing time into email marketing, which historically has had the greatest ROI for driving sales (our core customer base is generally 30+). We keep Instagram active and have barely scratched the surface with Tiktok. Are we missing out on by not putting more effort into TikTok?

Re: Social Media vs. Email Marketing - Is Tik Tok a must?

JoshuaBinning — Tue, 05 Sep 2023 17:51:58 GMT

I'd say no. That said, it might depend on who your aspirational customer is. For me, Instagram and Facebook are still my drivers. I do email as well and my open rate is high which is great. I have a TT account and my social media manager does a good job, I just don't see it as a driver.

Re: Social Media vs. Email Marketing - Is Tik Tok a must?

JT_Riley — Wed, 06 Sep 2023 01:07:19 GMT

I guess it depends on who your customer is or who you are trying to attract. I personally have seen that the 3 platforms all have a fairly distinct audience.

Email marketing is still our best bang for the buck, but I feel I like we are missing by not utilizing TikTok more.

Re: Social Media vs. Email Marketing - Is Tik Tok a must?

shawnpwalchef — Fri, 20 Oct 2023 19:12:14 GMT

I would recommend thinking about short form video marketing vs. focusing on platform specific content like TikTok.

If you come up with a short form video strategy for your brand then you can use those videos currently for Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, Linkedin, X and Threads just to name a few.

I highly recommend using TikTok live to show the process of what you make in the kitchen on a weekly basis and see what the results are.

Hope this helps.

The answer is yes to video storytelling.

Re: Social Media vs. Email Marketing - Is Tik Tok a must?

Marcs21 — Sat, 21 Oct 2023 20:18:36 GMT

Hello, my perspective is simple: if it's free, why not give it a try? TikTok is user-friendly, and by posting, you can gauge its value for yourself. The fact that other major social media platforms are taking cues from TikTok suggests its significance. I was late to adopt platforms like Twitter and Facebook because initially, they weren't as popular. However, with the ever-evolving social media landscape, when a new platform emerges and it's free, I believe it's worth exploring. Once they introduce charges, that's the time to evaluate its true worth to you.

Good luck

Re: Social Media vs. Email Marketing - Is Tik Tok a must?

adamj — Sun, 22 Oct 2023 17:17:06 GMT

TikTok is a powerful marketing tool for restaurants, especially independently operated restaurants. It is a platform where restaurants can connect with a large audience of potential customers, showcase food and culture, and build a loyal following.

Benefits:

-Reach a large audience: TikTok has over 1 billion active users worldwide.
-Showcase YOUR food and culture: Showcase unique food and culture. Post videos of chefs preparing dishes, behind-the-scenes videos, etc.
-Build a loyal following: Restaurants can use TikTok to engage with their followers, answer their questions, and run contests and promotions.
-TikTok is especially beneficial for independently operated restaurants because it is a FREE platform. This means that independently operated restaurants can compete with larger restaurants on TikTok without having to spend a lot of money.

Be Sure to:

Post high-quality videos.
Use relevant hashtags.
Engage with your audience. Respond to comments, answer questions, and participate in trends.
Run contests and promotions. A great way to engage and attract new followers.