topic Re: Emailing Rewards Members in Guest Experience

Emailing Rewards Members

KT — Tue, 24 Jan 2023 17:35:05 GMT

We are trying to figure out a way to communicate with our rewards members. We only have email addresses for a small percentage of the guest who have signed up. We sign up all of our guests with phone number. Can anyone suggest a way to get More of their email addresses? Also, is there a way to easily send out an email to all rewards members reminding them that they have points and to come use them? I know I can reach out to each of them individually, however we have over Four Thousand rewards members. What do people do to engage with their rewards members? Thank you!

Re: Emailing Rewards Members

josh212 — Wed, 25 Jan 2023 08:12:33 GMT

Look on your payment report a lot are there when customers email receipt

Re: Emailing Rewards Members

rcmck — Wed, 25 Jan 2023 17:23:26 GMT

I don't know if you offer a birthday reward but if you do I would remind customers when they sign up to follow the link in the confirmation text to add their birthday to get the reward, they will also be asked to add an email address as well. Do you use e-mail marketing? If you do you can just choose the email list 'guests enrolled in loyalty' when starting a campaign.

Re: Emailing Rewards Members

jrintelman — Fri, 01 Nov 2024 13:06:55 GMT

I am curious about this same issue. We use phone numbers for sign up, when customers get the initial text, only about 1/3 enter an email to complete the loyalty program sign-up. As a result we're only reaching 1/3 of our loyalty members with our email marketing campaigns. Is there a fast way to have customers add an email address to their loyalty account after the initial sign-up process? Our locations are walk-up and drive-thru only so interaction is limited. I haven't found an easy way to do this if there is.

Re: Emailing Rewards Members

Rob — Fri, 01 Nov 2024 14:12:29 GMT

You could switch the loyalty sign-up to email instead. Otherwise, you might have to use third-party integrations to try to get email lists and then manually add them to Toast.

Best Practices for Toast Email Marketing
Sign Up and Check In to a Toast Loyalty Account Using a Guest-Facing Display (GFD)
Toast Integrations

Re: Emailing Rewards Members

jrintelman — Fri, 01 Nov 2024 16:42:43 GMT

Thanks Rob, that isn't a great solution for us, it would slow down our service substantially - ice cream store with only walk-up and DT, no customer facing equipment. Is there a way for the customer to add their email to the loyalty card/account after the initial sign-up? I haven't been able to locate it or find a simple process to do so.

Re: Emailing Rewards Members

au79teahouse — Sat, 02 Nov 2024 20:56:21 GMT

I guess the only way to prompt existing customers to add email to their account would be through birthday rewards as @rcmck has mentioned. Or you could make a flyer with the QR code to the lookup rewards/create account page and offer incentive such as a free sample size of ice cream when signing up with their email. When existing customers may sign up again they will have duplicate accounts. It will take time to clean up and consolidate.

"@rcmc@rcmck wrote: