Toast Marketing - Automated Marketing Rules

EvanBurningRice — Thu, 23 Jul 2026 17:33:39 GMT

Toast community,

We have a post-visit survey sent to guests that triggers 1-day after visiting one of our locations. Unfortunately, we've found out that Toast applies a frequency rule to automated marketing campaigns: if a guest has received an automated marketing campaign from you in the past 28 days, they cannot receive another automated one until that window passes.

This means that if a guest receives any automated email (such as a follow-up survey), they will not receive another automated email for 28 days, even if they visit multiple times or qualify for other automations during that period. So, most guests aren't even receiving the post-visit survey, as our marketing team sends emails to our guests 1-2x monthly. Think it's time to move away from Toast Marketing?

Re: Toast Marketing - Automated Marketing Rules

jenni — Fri, 24 Jul 2026 21:05:49 GMT

Hi Evan, I've just reached out to the product team and will follow up early next week when I hear back from them on if there's any flexibility with the frequency rule.

Jenni

topic Toast Marketing - Automated Marketing Rules in Guest Experience

Toast Marketing - Automated Marketing Rules

Re: Toast Marketing - Automated Marketing Rules