Don’t forget to take care of your most important assets. Your Guests. And Guess what it costs you nothing. It's so important to utilize the data guests leave in order to drive repeat business and customer loyalty.
There are so many great tools that Toast enables you to use in order to grow and retain your business. Whether it be a one time email welcoming everyone back to school, or following up after every order to make sure everything met your guests expectations (and prompting them to review your business online). Or automated campaigns sending an offer to those guests that you haven't seen in a few weeks. Or informing your customers about the benefits of your loyalty program. All of these items make the guests feel valued and part of a community which in turn drives repeat business as well as new business when they bring their friends and family or rave about your restaurant through social media. Companies pay thousands of dollars for all the guest data you already have at your fingertips, and better yet you can drive customers to your website reducing commissions therefore increasing your bottom line, informing customers about new offerings and events that before would only be shared via a facebook post or a poster on the way out the door. Want to see the ROI, well you can track every email and see which ones work and what could be done better But with so many options its imperative to have a solid communication program between SMS and Email Marketing, Push notifications on your app, and a strong Loyalty program that your staff celebrates with customers.
So share your best practices with regards to the following questons
How do you monitor email success?
Do you use Toast to go Handhelds at every table and encourage email receipts to get offers?
Run a Loyalty and email signup contest among your staff and see who gets the most signups in one shift.
Are you coaching staff that has a low loyalty % of customers.
In order to be successful with email marketing you need to have your entire marketing ecosystem in unison and your team trained and aware so they can encourage customers to join and understand the benefits.
