In, Out, or Delivered?
🍽️ Dine-in transactions accounted for 70% of lunchtime transactions in Q1 2023, a dip from 79% in Q1 2019.
🥡 Takeout orders have risen from 20% in Q1 2019 to 27% in Q1 2023.
🚗 Delivery still makes up a small but growing portion of the lunchtime pie, increasing from 1% in Q1 2019 to 3% in Q1 20233.
🍔 The Growing Lunch Check
Lunch checks saw a whopping 46% increase in Q1 2023 compared to Q1 2019.
On average, customers spent $22 per 🥡 takeout order and $24 per 🍽️ dine-in transaction, reflecting increases of 42% and 49%, respectively, since 2019.
Making it Count
📈 With takeout on the rise, consider enhancing your takeout packaging to maintain food quality, streamlining the ordering process (such as adding order buttons on your website), and refining the pickup process for efficiency. If you need a starting point, check out our Online Ordering Best Practices.
💸 Given the increase in spending, promoting premium dishes or special lunch combos could boost your average check value. A specialty lunch menu or valuable add-ons could be a smart move. Here's a helpful guide on How to Set Up Your Menu for Suggestive Upsells.
The Changing Lunch Landscape
Thanks for checking out Part 1 of this snapshot; Drop a Kudo if you found this helpful, and Visit “How the Pandemic and WFH Have Affected Lunch Across the U.S.” to read more!
Robert Anderson, Community Manager
Toast
