Hello Toast Community! 🍞
We've got some sizzling news for you! Digital signage is not just a fancy display; it's a revenue-generating powerhouse for your restaurant. Want to know how to make the most of it? Check out the full article Here by Emily McCue Baldeschwiler. Emily has 10+ years of experience working with the Food & Beverage industry, leading new product innovation, development, and consumer research!
Key Takeaways 🍳
🛒 Drive Impulse Purchases: Use eye-catching signs around the register to display high-margin items and specials. This influences customers' purchasing decisions.
🔄 Dynamic Content: Digital signage can be updated in real-time, instantly allowing you to adapt to events or inventory changes.
🤳 Leverage Influencers: Create “like & share” campaigns, endorse local influencers or individuals with high follower counts in your area, tapping into their fan bases and driving more customers to your restaurant.
👥 Know Your Customers: Use customer data to tailor your digital signage, making it more effective and engaging.
🌟 Quality Matters: Invest in high-quality displays and software to make your digital signage as effective as possible.
Let's Talk! 🗨️
❓How do you currently use digital signage in your restaurant?
❓Are you leveraging any influencers or partnerships to boost sales?
❓What kind of content do you think is most effective on digital signage?
📚 Extra Resources
Cheers to your restaurant's growth and success! 🥂
--The Toast Community Team 🍞
Robert Anderson, Community Manager
Toast
