Hey 🍞 Community!
We've all seen loyalty programs' power and ability to draw customers back to restaurants. A recent survey by Intouch Insight reveals a compelling statistic: 65% of customers are more likely to choose a brand with a loyalty program over a competitor without one. But there's a catch - even though customers sign up, many don't engage beyond that initial step.
Here are some key takeaways for creating a loyalty program that customers will love to use:
- Staff Enthusiasm 👩🍳: Restaurant staff should be the cheerleaders of the loyalty program. Their belief in the program's value is infectious and can encourage customers to participate.
- Educate to Elevate 📚: Knowledge is power! Educating customers about the program can happen at the table, through the menu, or a casual mention during service.
- Simplicity is Key 🔑: A user-friendly program is a used program. Make sure it's a breeze for everyone to navigate.
- Reward Redemption Made Easy 🎁: Claiming rewards should be a snap - customers might pass if it's a hassle.
Let's Chat:
❓ What's your secret sauce for getting the team excited about your loyalty program?
❓ Any creative tips for educating customers on the perks?
❓ Faced any hurdles with program accessibility or reward redemption? How did you overcome them?
Check out these articles for more info about Loyalty!
Get Help with Enrolling Guests in Toast Loyalty
Toast Loyalty FAQ
Promoting Your Toast Loyalty Program
How to Exclude Menus From Your Loyalty Program
Cheers to your restaurant's growth and success! 🥂
--The Toast Community Team 🍞
Robert Anderson, Community Manager
Toast
