Hey Toast Community,
With Valentine’s Day just around the corner, we wanted to share some top menu and performance insights from Valentine’s day 2023 that can help boost your sales:
💰Restaurants are featuring and/or guests are ordering more expensive items on Valentine's Day than normal —Valentine's Day 2023 saw a 1% increase in total food items sold compared to the annual daily averages but a whooping 34% increase in overall sales (measured by GMV) attributed to food on the day.
🥩 Guests spent more than double (108%) on steaks on Valentine’s Day overall compared to the annual daily average — $191,000 vs $92,000.
🍷 Nearly three and a half times more wine was ordered on Valentine’s Day 2023 (+248%) compared to an average day throughout the year.
You can find the full article here if you want even more insights.
Be sure to share how these top takeaways resonate with your experience at your restaurant in the comments below! ⬇️
