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Emails vs Phone Numbers

AmosK
Soup I

We are getting ready to onboard. I have a "VIP" Club of about 5,000 members that I have collected emails for, not phone numbers. 

Should i send those members suggestions to add their phone number to their account (would the system even happily merge this info? ) 

Do I make loyalty a totally separate gig all together? Just have loyalty club with phone numbers - and emails for other announcements? 

It hurts my head to think of the best way to merge all this info. Any suggestions from someone who has been through it? 

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