Setting up a win-back or miss you campaign with incentive

[Tinku_S]

Toast Community,

I am trying to figure out the best way to set up an automated email marketing campaign in Toast that would send an email to guests that haven't visited in 60 day and which includes an incentive like a Free Appetizer with Entree Purchase. Getting this to work on all ordering channels (online ordering, mobile app ordering, kiosk, in-store) is proving challenging.

Toast IQ is saying the single-use promo codes are not possible currently for kiosk users and I don't want to do a multi-use promo code because that can be shared and scraped by coupon sites and applied by people that we didn't specifically intend them for. 

Anyone out there have something like this set up that can provide some guidance or best practices on how I should be thinking about this?

[au79teahouse]

I believe toast has an automated email marketing template targeting lapsed customers. 

As far as the single-use promo codes, perhaps try to guide customers to place their through online ordering instead of kiosk.

[Tinku_S]

Thanks again @au79teahouse. I am using the lapsed customer email marketing campaign. That part works fine. It is the incentive I want to send in those emails and which channels that will work on, and how to limit those to only people that they are intended for, rather than broadly to anyone that has the promo code.

I could have the messaging say the promo is for online/mobile app orders only and make it a single-use promo, but it feels strange to not offer that to guests that place orders in store as well, and since we have one self-order kiosk at each location, some guests that prefer to use the kiosk would not be able to use the promo since Toast is indicating that a single use code doesn't work on kiosks.

Was hoping I was missing something obvious but perhaps that's just a limitation for now with Toast.

[Rob]

Thanks for reaching out to the community! While single-use codes aren't supported just yet, we're aware of this gap and would like to address it in the future.