November 2025 Product Updates - US

[Rob]

Hey, everyone!

In this month's post, you can find updates on the following:

• Advertising - Google and Meta ad campaigns
• Marketing Suite - Brand Hub
• Gift Cards - Customer-facing gift card page refresh
• Gift Cards - Higher in-store gift card limits
• Gift Cards - Tiered “Buy X, Get Y” gift card promotions
• POS - Guest CRM
• Loyalty - Performance dashboard
• Toast IQ - Catering Online Ordering integration
• Test Kitchen - Toast Now Early Access Program
• Test Kitchen - Stride Health

Check out more about the updates in the descriptions below:

Advertising - Google and Meta ad campaigns

Launch simple, smart campaigns across Google and Meta in under 10 minutes,* with AI-powered suggestions and clear ROI tracking so you always know how your ads are performing. Typical beta users are earning over $8 for every dollar spent with Toast Advertising on Google Ads.**

Are you ready to tap into millions of potential new guests through Google and Meta and increase growth on your own terms? Get started today or connect with your Growth Sales consultant for more details!

Already have Advertising and want to get started? Book a complimentary 15-minute onboarding session.

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Marketing Suite - Brand Hub

Introducing Brand Hub: your one-stop shop for effortless, consistent branding. Email branding just got easier. Set your brand colors, fonts, images, and profile once—for specific locations or your entire group—and every campaign will match automatically. Use our new holiday templates and they’ll pick up your branding the moment you open the editor, so you can schedule seasonal sends in minutes. Save time and keep every message on brand.

Check it out in Toast Web. Not yet using Marketing Suite? Start now via Toast Shop.

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Gift Cards - Customer-facing gift card page refresh

Out with the old, in with the new! Your customer-facing gift card page just got a refresh — with a cleaner look and more customization options — just in time for the holidays. You can now feature better imagery, short descriptions, and a simpler shopping experience for your customers. There’s no change to your setup or workflow, but we recommend double-checking your image to make sure it displays nicely.

Set up your egift card shop in Toast Web. Want to learn more? Check out this article on Support Center. Not yet using Gift Cards? Start now via Toast Shop.

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Gift Cards - Higher in-store gift card limits

Get ready for the holidays with higher in-store gift card limits! You can now set your maximum in-store gift card value up to $2,000 — perfect for the busy holiday season. Note: online gift card limits will remain at $500 to help protect against fraud. 

Learn more on Support Center. Not yet using Gift Cards? Start now via Toast Shop.

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Gift Cards - Tiered “Buy X, Get Y” gift card promotions

You loved our new “Buy X, Get Y” feature — now you can take it even further with customizable tiered offers. Set different spend amounts to unlock different rewards; For example, spend $100 to get $10, or spend $200 to get $20.

Create a gift card promotion now in Toast Web. Want to learn more? Check out this article on Support Center. Not yet using Gift Cards? Start now via Toast Shop.

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POS - Guest CRM

Included free with POS, Toast’s Guest CRM is your repository for every guest, capturing visits, orders, and reservations in one profile. More than just storage, it turns your data into real-time insights your team can use to deliver personalized experiences that build loyalty and drive repeat revenue.

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Loyalty - Performance dashboard

We’ve launched a new performance dashboard that highlights loyalty trends, member behavior, and profitability insights. Get to know your most loyal customers and make confident, data-backed decisions to help your business grow.

Check out the new dashboard in Toast Web. Not yet using Loyalty? Start now via Toast Shop.

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Toast IQ - Catering Online Ordering integration

Just in time for the holiday season, Toast IQ can help you make sense of your catering settings, answer troubleshooting questions, and set specific goals.

For example, ask Toast IQ, "Am I set up to accept orders for Thanksgiving on my catering site?"

Ask Toast IQ

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Test Kitchen - Toast Now Early Access Program

Join our Toast Now Early Access Program! Get exclusive early access to new features and help shape the future of Toast Now with your feedback.

Run your restaurant on the go with Toast Now, Toast’s mobile app designed to give you total freedom. Real-time insights, channel controls, labor management, and more – all conveniently in your pocket.

Join the Toast Now Early Access Program and help us make Toast Now the best it can be for your business. You’ll get first access to new and upcoming features and the opportunity to share your feedback directly with the Toast Now team to help shape the tools you use every day.

Run your restaurant on the go with Toast Now, Toast’s mobile app designed to help give you total freedom. Real-time insights, channel controls, labor management, and more — all conveniently in your pocket. Do all this and more on the go:

• Get immediate insights: Live sales data with hour-by-hour totals and helpful breakdowns, including comparisons to the same day last week and year
• Control delivery channels: Curb the flow of orders to the kitchen with easy on-off toggles for Online Ordering, Toast Takeout, and third-party apps like Grubhub
• Communicate & coordinate: Add and edit entries to your manager log, synced with Toast Web, and reply quickly with simple conversational threads.
• Easily toggle between locations: The multi-location view keeps things simple. Log in once and see all your locations and performance in a single place.
• 86 from anywhere: Mark items in stock and out of stock so employees can keep customers informed and solve for shortages in real time
• Keep tabs on your team: See who’s clocked in or out, edit employee shifts, and view shift information, including tips earned and break times.

Join the Toast Now Early Access Program on Test Kitchen. Not yet using Toast Now? Download the iOS app or Android app.

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Test Kitchen - Stride Health

Support your employees’ well-being by connecting them to personalized, quality health insurance options through Stride***, all at no extra cost for you as the employer.

Provide your team with easy access to health plans built to fit their lives and budgets. Stride makes it simple to compare plans, apply subsidies, and enroll at the same prices offered on Healthcare.gov. Help support your employees’ health, improve retention, and show you care.

Insurance policies available through Stride Health, Inc., pursuant to its licenses. Neither Toast, Inc., nor any of its affiliates or subsidiaries, sells or underwrites insurance. However, Toast Insurance Services, Inc. ("TIS") maintains various insurance licenses and may receive compensation in connection with policies purchased through Stride Health, Inc. Not all applicants may qualify. Coverage examples are for illustrative purposes only. Eligibility and enrollment are determined by the federal marketplace and subject to individual circumstances. Your policy documents govern; terms, limitations & exclusions apply. Stride Health, Inc. operates independently and is not affiliated with, or acting as an agent of Toast, Inc. or TIS.

Join the Stride Health waitlist on Test Kitchen. 

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Any questions or feedback for the Toast Product team? Share your thoughts in the comments below!👇

*Based on typical, observed beta user onboarding and campaign creation times. Median time to launch was 7m 30s (225 launches out of 432 starts) for users creating a campaign and 9m 56s (153 launches out of 725 starts) for users beginning from full account setup.

**Based on Toast Advertising data from beta users from Jan. 1, 2025 - Oct. 30, 2025 for live Google Ads campaigns with at least $300 in ad spend and that launched on Sept. 30, 2025, or before. Data based on actual online order values, as well as estimated store visits and average on-premise order value. Individual results will vary. Ad spend excludes any applicable service fees from Toast.

*** Insurance policies available through Stride Health, Inc., pursuant to its licenses. Neither Toast, Inc., nor any of its affiliates or subsidiaries, sells or underwrites insurance. However, Toast Insurance Services, Inc. ("TIS") maintains various insurance licenses and may receive compensation in connection with policies purchased through Stride Health, Inc. Not all applicants may qualify. Coverage examples are for illustrative purposes only. Eligibility and enrollment are determined by the federal marketplace and subject to individual circumstances. Your policy documents govern; terms, limitations & exclusions apply. Stride Health, Inc. operates independently and is not affiliated with, or acting as an agent of Toast, Inc. or TIS.

[NelsosViper]

And still no full size tablet that can run credit cards.

[TroyIslandGroup]

I am opening 3 more restaurants and considering another system because of that 

[NelsosViper]

The Toast Go's are a pain to work outside in the sun working a fast food drive thru. I've been asking since I joined on in 2019. They told me they were working on one, but I have yet to an inkling of one. What have we got? Two more variations of a cell phone sized device that only works as a device to basically charge tickets out. Trying to take orders quickly on one is a pain.