The site look itself is just the new toast online thing they are rolling out. We got upgraded today, it is better than the old one. Although it does come with the new .99 fee for the online orders.
I did the site. Pretty much 4 years of trial and error trying to get things at an acceptable level. We blew up the toast try at doing our menu right away as it didn't really function efficiently.
we use "Display Ordering Priority" to get the right things on the top, so the full toppings are always on the top of the list, with the half an half topping below it. Link to the online order site