Brunch is the new TGIF!

[ctaylorAIHG]

We have noticed an overall decline in our late nights and are seeing an increase in our daytime business trends. The smell of eggs, bacon and mimosas has become more sought after than a $3 Washington Apple at 130am. (Is that what the kids are still drinking?!) The demand for Brunch has seen us add Brunch menus to our locations this summer! Along with NA Bev sales are dramatically up in all 3 of our restaurants YOY.  We have also fully added new Spirit Free sections to all of our drink menus which has been a huge hit.

Is anyone else noticing the same trends? Have you been able to adapt or add menu items to accommodate the demand? If so, what is working for you? What isn't working for you? Have you adjusted hour of op for any of these trends?

[Rob]

Hey @ctaylorAIHG I haven't tried a Washington Apple yet, but it definitely sounds tempting. Moreover, I've observed the emergence of "mocktails" and mocktail bars, which Garyvee predicted as a growing trend. It appears he was correct, (as he usually is). Thank you for sharing these findings!