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Social Media vs. Email Marketing - Is Tik Tok a must?

AlyssaLeeMeiMei
CAB Member

‎09-05-2023 11:34 AM - edited ‎09-05-2023 11:35 AM

We've put the majority of our marketing time into email marketing, which historically has had the greatest ROI for driving sales (our core customer base is generally 30+). We keep Instagram active and have barely scratched the surface with Tiktok. Are we missing out on by not putting more effort into TikTok? 

 

5 REPLIES 5

JoshuaBinning
Soup II

‎09-05-2023 12:51 PM

I'd say no.  That said, it might depend on who your aspirational customer is.  For me, Instagram and Facebook are still my drivers.  I do email as well and my open rate is high which is great.  I have a TT account and my social media manager does a good job, I just don't see it as a driver.

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JT_Riley
CAB Member

‎09-05-2023 08:07 PM

I guess it depends on who your customer is or who you are trying to attract. I personally have seen that the 3 platforms all have a fairly distinct audience.

Email marketing is still our best bang for the buck, but I feel I like we are missing by not utilizing TikTok more. 

JT Riley
VP of Operations | Taste of Belgium
Kiosk, KDS, Toast Flex & GO, Catering/events, online ordering, and Toast Tables
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shawnpwalchef
CAB Member

‎10-20-2023 02:12 PM

I would recommend thinking about short form video marketing vs. focusing on platform specific content like TikTok. 

If you come up with a short form video strategy for your brand then you can use those videos currently for Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, Linkedin, X and Threads just to name a few. 

I highly recommend using TikTok live to show the process of what you make in the kitchen on a weekly basis and see what the results are. 

Hope this helps.

The answer is yes to video storytelling. 

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Marcs21
Soup I

‎10-21-2023 03:18 PM

Hello, my perspective is simple: if it's free, why not give it a try? TikTok is user-friendly, and by posting, you can gauge its value for yourself. The fact that other major social media platforms are taking cues from TikTok suggests its significance. I was late to adopt platforms like Twitter and Facebook because initially, they weren't as popular. However, with the ever-evolving social media landscape, when a new platform emerges and it's free, I believe it's worth exploring. Once they introduce charges, that's the time to evaluate its true worth to you.

Good luck 

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