April 2025 Product Updates- International

[jenni]

Hello, Toast Community!

In this month's post, you can find updates on the following:

• Loyalty – Now Available
• Email Marketing – Now Available
• Guestbook - Now Available
• Single-Use Promo Codes
• Offers
• Order Ready Boards
• Text to Pay

Loyalty – Now Available

Toast Loyalty features an easy-to-use, integrated rewards programme designed to increase guest frequency to your restaurant. Guests simply swipe their credit card and opt-in on the checkout screen to join. Points are automatically earned each time they swipe a credit card linked to their account.

Grow your programme with easy enrollment

• Offer a points-based rewards programme with customisable offers
• Guests simply swipe a credit card, opt in, and earn points
• Guests can link multiple credit cards to their loyalty account and can log in online to check loyalty progress anytime

Manage your loyalty programme all in one place

• Customise accrual and redemption rates
• Allow guests to use points to redeem free items
• Offer sign-up bonuses, birthday offers, and custom rewards during off-peak times
• Clear analytics & reporting
• One flat fee per month, no matter how many guests you have

Learn more here. Interested in getting a demo? Visit Toast Shop. 

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Email Marketing – Now Available

Set it and forget it — automated and one-time email campaigns powered by data to keep guests coming back.

Save time with Toast Email Marketing, featuring an integrated email marketing tool powered by data to keep guests coming back. Toast Email Marketing gives restaurants the power to run automated and one-off campaigns to targeted groups of customers. Because it’s built into Toast, you can easily measure the effectiveness of every email in driving repeat customers.

Marketing built directly into your POS system

• Build your email list automatically through daily guest interactions
• Never export emails and import them into a third-party provider again
• Run your marketing campaigns from the same platform you already use to run your business

Simplify your marketing strategy with automated email campaigns

• “Set it and forget it” automated campaigns save you time and effort
• Turn on “Welcome” messaging to engage guests who provide an email for the first time
• Use “Miss You” campaigns to bring back guests who haven’t visited in a while
• Send “Thank You” emails to your best guests to deepen their loyalty

Measure campaign results with robust reporting

• Measure campaign performance directly within Toast
• Target guests enrolled in your Toast loyalty programme
• Run A/B tests to refine your campaigns

Learn more here. Interested in getting a demo? Visit Toast Shop. 

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Guestbook - Now Available

Toast Restaurants in Canada, the UK, and Ireland can now use Guestbook!

• Understand Your Guests: Guestbook helps restaurants learn about their guests’ ordering habits and preferences.
• Seamless Marketing Integration: Guest data fuels Email Marketing. Collect and store guest data from transactions, making it easy to run targeted marketing campaigns to boost customer loyalty

Learn more here. 

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Single-Use Promo Codes

Single-use promo codes give you the ability to create one-time-use discounts for your guests for Online Ordering and POS (Point of Sale)  transactions. These codes are great for:

• Acquiring new guests to visit your location and try the menu
• Retaining existing guests for repeat business
• Winning back guests and encouraging them to visit again

Once created, these promo codes can be emailed, posted on social media, or print marketing for your guests to use.

Learn more here.

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Offers

Create Flexible Offers:

• Spend-based incentives (e.g., Spend $X, Save $Y or Get a free item).
• Item-based promotions (e.g., Buy 1, Get 1, or Save X% on specific items).
• Day-specific offers to drive traffic on slow days.

Performance Tracking:

The Offers Dashboard provides insights into sales, redemptions, costs, and ROI to measure success.

Learn more here.

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Order Ready Boards

Order ready boards are an easy way to display order status information to your guests in store - regardless of order channel. 

Using an order-ready board provides many benefits to you and your guest:

• Offer guest and driver visibility - shows guests and delivery drivers their order status to minimize wait and ensure food is fresh.
• Reduce labor needs - let your staff focus on critical tasks rather than just checking in on the status of takeout and delivery orders.
• Optimize your footprint - use the screen that best fits your space and needs to match your restaurant aesthetic.

Each order-ready entry displays detailed order information on the order-ready board. The following information listed below can be shown. Note that certain information, such as the dining option name, may not appear if no dining option is selected.

• Guest first name and last initial (tab name will appear if there is no guest name available)
• Order number 
• Dining option name (for example, Toast Online Ordering, Takeout, DoorDash, etc.) 
• Fulfillment time (only for In Progress orders)

Learn more here.

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Text to Pay

Text to Pay allows you to accept payment from guests through SMS instead of having to take card details from the guest over the phone.

Text to Pay Benefits:

• Eliminates the need for manual card entry, significantly reducing the risks associated with phone orders and catering orders.
• Automates the payment process, freeing up staff to focus on other tasks, such as taking orders and preparing food. 
• Less abandoned/unpaid orders if payment is not taken over the phone.

Learn more here.

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Do you have questions or feedback for the Toast Product team? We'd love to hear from you in the comments below! 👇