Track the data in GA4

[Lata]

Hello @members

Since we are using the Toast app, we would like the data from this platform to be reflected in GA4. Additionally, we’d like to set up conversion tracking from Toast in Google Ads.

Could you please assist us with this?

[Rob · Accepted solution]

Thanks for reaching out to the community! 
Yes, you can use Google Analytics and Facebook Pixel to measure performance analytics or marketing data from your Toast Online Ordering page. For more information, see Marketing & Analytics for Toast Websites and Online Ordering Pro.

Let me know if you have any other questions! 
 

[Lata]

Hello team

The steps you shared aren’t working for us—we’re not seeing the options for Google Tag Manager or Google Analytics 4 under the Integration section. Could you please provide alternative steps or suggest a different method to proceed? We look forward to hearing back from you soon.

[Rob]

Sorry to hear you didn't have the option. Are you using Online Ordering Pro or Toast websites? Based on the attached article, you may need Online Ordering Pro and/or Toast websites to access these features! 

Track Toast Online Ordering With Google Analytics or Facebook Pixel

[Lata]

We reviewed the dashboard, but we’re unable to see the GTM options you suggested. For your reference, we’ve attached a screenshot. Could you please let us know if there are any alternate steps or options we should try?