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May 2025 Product Updates - US
05-21-2025
02:08 PM
- last edited on
05-22-2025
10:16 AM
by
jenni
- Catering & Events - Card on file
- Toast Websites - Custom web links
- Marketing Essentials - “Buy X, Get Y” Gift Card Promotions
- Marketing Essentials - New SMS features
- Marketing Essentials - New Email Marketing automations
- Marketing Essentials - AI-Marketing Assistant
- Marketing Essentials - Organic social media posting
- Loyalty - Tiered rewards
- Third-party Ordering - New management tools
- Toast Tables - Experiences
- Hardware - Improved small item labels
- Test Kitchen - Online Ordering Flyer Creation
- Test Kitchen - KDS Runner Fulfillment
- Test Kitchen - Calculated Guest Count
- Test Kitchen - Toast Tables Prepayment
- Test Kitchen - Help Center Case Portal
- Toast Integration Partners - Fantuan
Catering & Events - Card on file
Restaurants using Toast Catering & Events Pro can now require guests to save a card on file when requesting a deposit, making it easy to charge the remaining balance later. Just click “Request Deposit,” and check the box to require a card on file. When your guest checks out, they’ll be required to agree to let you use their card to charge the rest later. After the deposit is made, you’ll see a “Card on file” section below the payment on the invoice page. That card will have an “Enter Payment” button you can use to charge the remaining balance.
Already using Toast Catering & Events Pro? Start using this feature today.
Not yet using Catering & Events Pro? Learn more on Toast Shop.
Toast Websites - Custom web links
Our latest update lets you keep your existing site while extending your brand with custom, professional links. Previously, only order.myrestaurant.com could point to Online Ordering, and other important pages (like Gift Cards, Catering, or Loyalty) had to live on generic Toast URLs (e.g., toasttab.com/myrestaurant/giftcards). This led to inconsistent branding, made it harder to market across channels, and delivered a less polished guest experience.
Now, you can point any subdomain (like rewards.myrestaurant.com or catering.myrestaurant.com) to any Toast page! Every page lives under your own domain, so everything looks and feels like your restaurant’s true online home.
Learn more here.
Not yet using Toast Websites? Discover what Digital Storefront Pro and Digital Storefront Premium have to offer on Toast Shop.
Marketing Essentials - “Buy X, Get Y” Gift Card Promotions
One of our most requested features is now available! Restaurants using Toast Gift Cards can now offer “Buy X, Get Y” Gift Card promotions. These promotions give guests a bonus voucher when they spend a certain amount on gift cards. For example, “Spend $100+ on gift cards and get a $10 bonus voucher for yourself!” Bonus vouchers are printed on a separate receipt for in-store purchases and are emailed for online orders.
Learn more here.
Available to all customers who are using the Toast Gift Card Module or Toast Marketing Essentials.
Not yet using Marketing Essentials? Learn more on Toast Shop.
Marketing Essentials - New SMS features
Customers with prior SMS providers are now able to upload their previously subscribed guests into Toast. In addition, all SMS users can now send texts with more than 160 characters.
Learn more here.
Not yet using Marketing Essentials? Learn more on Toast Shop.
Marketing Essentials - New Email Marketing automations
Check out our new automated one-click email campaigns available through Marketing Essentials. Simply toggle these on, and guests will automatically get timely emails based on their interaction with your restaurant. New automations include inviting guests to join your loyalty program, following up with guests to encourage them to return, and thanking guests for positive feedback.
Learn more here.
Not yet using Marketing Essentials? Learn more on Toast Shop.
Marketing Essentials - AI-Marketing Assistant
We’ve launched an AI-Marketing Assistant designed to help you create marketing campaigns for Email, SMS, and Social Media in minutes. The assistant uses your restaurant information, recent sales data, and upcoming holidays to create a month’s worth of campaign recommendations for you.
Learn more here.
Available to all customers who have Toast Email Marketing or Toast Marketing Essentials.
Marketing Essentials - Organic social media posting
You asked, we listened! You can now launch and manage social media posts for Instagram and Facebook, directly from Toast Web.
Learn more here.
Available to all customers who have Toast Marketing Essentials.
Loyalty - Tiered rewards
Now, restaurants using Toast Loyalty can offer up to three free item rewards at different point tiers. For example, with a croissant for 50 points, coffee for 100 points, and a sandwich for 150 points, guests will have big incentives to come back and spend more!
Learn more here.
Available to all customers with Toast Loyalty or Toast Marketing Essentials. Interested in mixing dollars-off rewards with free-item rewards? Join the beta for our multi-reward program here!
Third-party Ordering - New management tools
Managing third-party orders just got a lot easier! You can now easily manage voided orders and mark Orders Ready with DoorDash and Uber Eats.
- Orders voided by the restaurant: You can now cancel DoorDash and/or Uber Eats orders directly by simply voiding the order in the Toast POS. When the order is voided, DoorDash and/or Uber Eats will cancel it in their system and notify the guest and driver as needed. Learn more here.
- Orders canceled by a guest: DoorDash and/or Uber Eats will now send orders that are voided by guests directly to the POS. No restaurant action is needed for this update. After DoorDash and/or Uber Eats voids the order, the order will be removed from the POS to help minimize food waste. Learn more here.
- Mark orders as ready: When you mark orders as ready on your KDS or in Orders Hub, Toast sends a signal to DoorDash and/or Uber Eats to alert the driver that the food is ready for pickup. Learn more here.
Not currently using Toast’s third-party integrations? Reach more customers with third-party marketplace integrations and manage all online orders in one place. Get started here.
Please note that these new management tools are not yet available for restaurants that are using the Grubhub integration.
Toast Tables - Experiences
If you’ve been thinking up new offerings for your guests (Father’s Day brunch, anyone?), Experiences from Toast Tables is your way of bringing unique bookings into your mix. Think prix fixe meals, beer flights, special tasting menus, and more. Unpaid* Experiences are now available for Toast Tables Plus customers.
Learn more here.
Not yet using Toast Tables Plus at your restaurant? Shop now.
*Only unpaid experiences are available at this time.
Hardware - Improved small item labels
Improved label printing allows for more modifiers per ticket with layouts that can be configured to match your needs. Item labels now also include a table number to allow for easier dine-in and take-out tracking. These changes are now available on all compatible label printers - no update needed!
Learn more here.
Test Kitchen - Online Ordering Flyer Creation
With this instant access beta, restaurants using Toast Online Ordering can create and print custom flyers to include in third-party delivery bags, helping drive repeat guests to order directly through Toast Online Ordering.
Third-party marketplaces are a great tool to attract new delivery guests, but they can come with a cost. Now, Toast is helping you create a marketing campaign that turns those newly acquired guests into loyal, direct-ordering customers. With this new feature, you can design and print custom flyers to include in third-party delivery bags—each flyer includes your restaurant’s logo, a QR code that links to your Toast Online Ordering page, customizable messaging, and an optional offer like a discount or free item to incentivize future direct orders.
You’ll have full control over the messaging, allowing you to highlight the value proposition that makes the most sense for your business, whether that’s better pricing, loyalty rewards, or supporting a local business. This self-service tool makes it easy to promote your direct ordering channel, ultimately helping you drive additional revenue and build stronger relationships with your guests.
Learn more here.
Available to all customers who are using Toast Online Ordering or Toast Digital Storefront.
Test Kitchen - KDS Runner Fulfillment
With this instant access beta, restaurants using Toast Kitchen Display Systems (KDS) will gain access to enhanced item-level status tracking at the expeditor—featuring a double check mark indicator when an item is fulfilled by the expeditor or runner—designed to improve current limitations that force staff to rely on memory or manual workarounds like printed ticket.
With the current KDS setup, outside expeditors and food runners don’t have the flexibility to update item statuses directly. This can lead to confusion, missed items, and frustrated guests as teams rely on memory, verbal updates, or printed tickets to stay organized. Our new solution gives your team a clearer view and better control over the order delivery flow.
Learn more here.
Test Kitchen - Calculated Guest Count
With this beta waitlist, restaurants using Toast Restaurant Management Suite can automate the guest count based on menu items on the order, improving consistency in reporting and saving effort for servers.
This feature automates the order-level Guest count value based on the menu items present in the order. A new Guest Count field will be introduced in the Menu configuration, which can be used to:
- Assign a unique guest count value to each menu item - used to determine the order level guest count value once an order is closed
- Assign a unique guest count to items & modifiers in the menu configuration
- Replace the previous guest count value on the order as input by the server during check creation
The new Calculated Guest Count value will be used in all reporting and will be available in the Orders API under the existing guest count order object attribute.
Learn more here.
Available to all customers who have Toast Restaurant Management Suite.
Test Kitchen - Toast Tables Prepayment
With this beta waitlist, restaurants using Toast Tables (Waitlist) or Toast Tables Plus (Reservations + Waitlist) can now receive payment ahead of service, simplifying the way you collect payment for bookings.
Learn more here.
You must have Toast Tables (Waitlist) or Toast Tables Plus (Reservations + Waitlist) to join this beta.
Test Kitchen - Help Center Case Portal
With this beta waitlist, restaurants using Toast will be able to access our Help Center–view your existing support cases with Customer Care all in one place, and get proactive visibility to your device status and timely notifications.
The Case Portal is a key component of Toast’s new Help Center, designed to give customers greater visibility and control over their support cases. By providing a centralized view of open and historical cases, the portal enables you to:
- Easily track issue statuses
- Review past interactions
- Receive timely updates, reducing the need to call or start new support conversations for existing issues.
Customers will be able to access case details, see agent updates, and take action when needed, such as requesting further updates or adding additional details. By integrating this improved case management experience into the Help Center, Toast aims to provide a more intuitive, self-service support solution that reduces friction and improves issue resolution efficiency.
Learn more here.
Toast Integration Partners - Fantuan
As a leading Asian food delivery platform in North America, Fantuan partners with over 20,000 merchants and serves more than 2,000,000 users. By offering services like food and grocery delivery, convenience, and daily deals, Fantuan empowers users to explore and engage with their neighborhood and city.
With this new integration, restaurants can now have Fantuan orders sent directly to Toast, managing menus more efficiently.
Learn more here.
Do you have questions or feedback for the Toast Product team? We'd love to hear from you in the comments below! 👇
Robert Anderson, Community Manager
Toast
- Labels:
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Email Marketing
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Loyalty
05-26-2025 05:05 PM
This all seems great -- except just about everything requires an upgraded subscription to Toast XXXX. It's a little disheartening to see how much expansion is done on the "add on" opportunities when the base system is already a considerable expense. Even the Catering system -- for which I would love to offer feedback -- seems to point me towards upgrading to "Pro," but I need to prove Catering's ROI. Scaling to a second paid level seems... egregious.
With all due respect, what's in the pipeline for the Toast platform itself?
05-27-2025 04:33 PM
Good to see the continued improvements. One specific section of the system that could really use a MAJOR improvement is the in house delivery interface. From mapping out deliveries, setting up delivery charge, assigning deliveries and closing out drivers at the end of the shift. Compared to other POS systems out there this is the only let down that i have noticed since going with Toast.
05-27-2025 06:12 PM
I would absolutely love to see mapping of orders when you put them on, and possibly optimal routing for the driver when using in house drivers. That would be an absolute game changer for us. Ive heard from friends with other POS systems that it is standard for them.
Hearth Pizzeria Needham MA
05-27-2025 08:54 PM
When are we getting better organization for the KDS? It should resemble a classic ticket rail, with the ability to change the order of the tickets and to see all a table's courses at once. I've been told to expect it at the end of the year since 2023. I know I'm not the only one begging for this update.
