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Track the data in GA4

Hello @members

Since we are using the Toast app, we would like the data from this platform to be reflected in GA4. Additionally, we’d like to set up conversion tracking from Toast in Google Ads.

Could you please assist us with this?

1 ACCEPTED SOLUTION

Rob
Community Manager
Community Manager

Thanks for reaching out to the community! 
Yes, you can use Google Analytics and Facebook Pixel to measure performance analytics or marketing data from your Toast Online Ordering page. For more information, see Marketing & Analytics for Toast Websites and Online Ordering Pro.

Let me know if you have any other questions! 
 



Robert Anderson, Community Manager
Toast

View solution in original post

8 REPLIES 8

 

Any update on the above?

Rob
Community Manager
Community Manager

Hello! Based on the screenshot, it looks like you're using the "Integration" section. Unfortunately, this is not an integration that can be added on. I have listed an image below showing the instructions on how to access the Google Pixel feature. However, I accessed your location based on the screenshot you sent, and it appears you do not have access to this feature. Sorry for the confusion, I'll send you a DM with more details! 

Screenshot 2025-07-30 at 11.26.18 AM.png



Robert Anderson, Community Manager
Toast

While  you do have basic tracking abilities. Toasts CSP generally restricts a lot the information you are looking for while tracking. Also, currently firebase tracking is not supported so you cannot track in apps yet. 

The workaround that I created was to use GTM and create a custom Data Layer variable and use a conversion linker tag

Josh
Community Ambassador