Friday
Hi Toast Team,
First off, thank you for continuing to invest in the Toast ecosystem. We’ve been heavily focused on self-ordering and kiosk experiences in our operations, and I wanted to share some honest feedback and feature requests that I believe many operators in quick service and healthcare dining environments would strongly support.
We’ve recently compared Toast kiosk setups against competitors like Grubbrr, and while Toast has the advantage of being an all-in-one POS ecosystem, the kiosk hardware and software experience currently feels behind what operators are beginning to expect as the industry standard.
One of the biggest differences is the physical kiosk presentation and usability.
Competitors like Grubbrr offer:
By comparison, Toast kiosk setups often require:
This may seem cosmetic at first, but in practice it significantly impacts:
As self-ordering becomes the norm in quick service restaurants, hospitals, cafeterias, and fast casual concepts, having sleek, integrated kiosk hardware is becoming increasingly important.
I would love to see Toast begin developing:
Essentially, an all-in-one Toast-native kiosk solution similar in appearance and usability to competitors like Grubbrr — but fully integrated within the Toast ecosystem.
Beyond the hardware, the kiosk ordering software itself could also use significant enhancements.
Some areas that would greatly improve the operator and guest experience:
Many operators choose Toast because we want one unified platform for:
Right now, many businesses are forced to use third-party kiosk providers because Toast’s kiosk ecosystem still feels limited in comparison. Unfortunately, third-party solutions can introduce:
We truly want Toast to become the best all-in-one solution for self-ordering and checkout.
I hope Toast is already investing heavily in kiosks and self-service because this area is rapidly becoming a major expectation across the restaurant industry.
Would love to hear if others in the community are asking for similar improvements.
Thanks!
Friday
Software & Kiosk Application ImprovementsBeyond the hardware, the kiosk ordering software itself could also use significant enhancements.
Some areas that would greatly improve the operator and guest experience:
- Faster and smoother kiosk UI performance
- More customizable ordering flows
- Better upsell and modifier experiences
- Improved accessibility and guest guidance
- More modern UI/UX design
- Better loyalty and rewards integration
- Improved barcode scanning workflows
- More flexibility for healthcare and institutional dining
- Better support for high-volume self-checkout environments
Great post! I agree with everything.
Let me add some specific items:
I would like to be able to create announcements on Kiosks. Please also take into consideration MLM users. Right now, adding announcements for Online Ordering is a pain as we have to go to every single location. Let us target announcements to specific Location Groups.
As a "hack" we currently create a $0 menu item to "announce" products, but we still get customers trying to order it.
Secondly, we need better security for rewards. From what I previously tested, simply entering in the phone number of a rewards member lets anyone use their rewards points! Luckily we haven't add any noticeable issues with this yet, but it makes me nervous.